To be taken seriously in your industry or niche, you MUST provide your audience with the content they need. If you can help solve your target market’s pains, problems and challenges they will follow you, join your mailing list, comment on your blog, spend money with you, buy your products and become your raving fans…
There is MUCH MORE to this than I’m able to teach you in this training, but let me boil it down to the essential…
You Need to Become a Researcher and Reporter in Your Industry!
Your visitors/raving fans come to you for ONE reason… to learn how to solve a certain problem or challenge they may be facing. Your job is to provide your audience with the content they want and need. (It MUST be GREAT content!)
Research Your Industry
Once you’ve defined what your niche is, your job is to go out and research your industry.
- Find excellent blog posts which can help your visitors
- Find products and services you can partner with/ become an affiliate of which can help your visitors and fans solve their problem
- Locate the experts in your niche & interview them to find out their knowledge
- What are the newest trends and topics you can write about?
- What pains, problems and challenges are your visitors having? (Tip: Look at what they are talking about in forums, in groups, social networks or send them out a Survey to ask them)
- What does your target market want, desire, need?
- What words and language do they speak?
- Read EVERY BOOK you can find on your subject and topic to learn more
The researching part is on-going… it doesn’t stop! Markets, niches and industries keep changing, and it’s your job to be AHEAD of the rest. You stay on the cutting edge so you can then REPORT what you learn to your target market, raving fans and visitors.
Reporting on Your Industry
So, each week as you are researching your industry, you are LEARNING about how it all works and fits together. You now KNOW things that your visitors and target market don’t know! You start to become desirable! People come to you to learn.
You collate the material you’ve learned from the books, courses, seminars, interviews, reading blogs, Facebook, groups etc and start to communicate that content to your audience.
You can do this in many different ways:
- Write about your knowledge on your blog
- Record videos with you talking and teaching your topic
- Share fantastic blog posts as resources on your blog for your readers to go visit
- Create products which help solve your markets problems
By becoming a researcher in your industry and then reporting your findings to your target market, you become an EXPERT and AUTHORITY in your industry.
Report Other People’s Content
When you come across a GREAT blog post, video, message, product/service which you KNOW your target market will benefit from… write a brief blog post about it. Share it on Facebook, and notify your Twitter followers about it!
Not only are you helping your audience by providing valuable resources, you are also building relationships with the people whose content you are sharing and recommending to your audience + you are CEMENTING in the mind of your followers that YOU are the “go-to guy or gal” to learn about this topic.
When you find a GREAT post here on TSAMastery.com/blog which will help your followers, or a piece of BREAKING NEWS comes out about your industry or niche, or you see a fantastic blog post on a fellow tribe member’s blog, make sure you NOTIFY your followers about it! Blog about it and link to the original post, share the content, share the news…
People will LOVE you and THANK YOU for it, and they’ll pay much more attention to you because you give them content, products, tutorials they NEED but wouldn’t be able to find themselves.
So, become an aggregator for fantastic content in your industry and niche and report that content to your readers.
How To Create Value Added Content
That’s it really, you research your industry, keep up to date with what’s happening, you promote products which help others, you compile your findings and then you REPORT back to your audience by creating valuable content.
People LOVE it and it will 100% help you learn more about your industry, stay up to date with what’s happening, help your audience and make you MONEY!
So, ANYTIME you find a GREAT blog post in your industry/niche, share it with your followers, blog about it and make sure you link to the original post.
Keep a Balance
If you are just a reporter, then you are NOT an expert… but becoming a reporter is often the FASTEST way to becoming an expert in the eyes of your audience and in order to shoot to the top of your industry/niche and earn VERY good money, you MUST become an expert.
Experts can also be reporters!
When you get to the expert status, then other people start reporting on you and your content. Other people become affiliates for your product and services and you drive exponential traffic and visitors to your site because people truly value what you have to offer.
You may already be an expert in your chosen niche, or you may just be learning… The BIGGEST thing I can give you to takeaway today is to LEARN, read and research as much about your niche as possible. Find content, buy courses, attend seminars, webinars, read books etc… The more you learn about your niche, the better you become and the more valuable you become to your followers.
All you’ve then got to do is put that information into a usable and understandable format which other people can digest and help solve your followers’ pains, problems and challenges and you’ll be AMAZED at what happens.
Remember to comment below and let us know the BIGGEST takeaways and thoughts.
Committed To Your Success,
Gavin Mountford, Dave & Dawn Cook
& Kimberly Castleberry
